Street Art meets Advertising: Explosive Launch of Levi’s “Go Forth” Campaign in Berlin

To launch their 2011 “Go Forth” campaign, Levi’s collaborated with Portuguese street artist Alexandre Farto aka Vhils to create a series of portraits of local “modern day pioneers” on walls in Berlin. Using explosives to unveil the portraits, Vhils did not only create great murals but also an impressive action sequence with carries the empowering statement “Now is our time”.

(Click through to YouTube to watch in HD and full screen!)

The street murals feature community organizer Fadi Saad, who is working with immigrant teenagers to help them acclimatise to German society, artist duo Various & Gould, photographer Sven Marquardt and Joe Hatchiban, who hosts large outdoor karaoke shows in the city.


– Fadi Saad: Revalerstrasse 99
– Various & Gould: An der Schillingsbruecke
– Sven Marquardt: Postdamer Str. 151
– Joe Hatchiban: Chausseestr. 36

Also check out the Making-of.

Ads Worth Spreading – The Winners

TED announced the 10 winners of it’s inaugural Ads Worth Spreading initiative. Selected from more than 1,000 submissions from around the world, they are some of the most creative and compelling communications of the past year. “We’re seeking to reverse the trend of ads being aggressively forced on users. We want to nurture ads so good you choose to watch – and share”, said TED-curator Chris Anderson about the effort.

Here are my favorites. See all winners and honorable mentions on the Ads Worth Spreading initiative site.

The Girl Effect: The Clock is Ticking

The Topsy Foundation: Selinah

Chrysler: Born of Fire

Intel: The Chase