Street Art meets Advertising: Explosive Launch of Levi’s “Go Forth” Campaign in Berlin

To launch their 2011 “Go Forth” campaign, Levi’s collaborated with Portuguese street artist Alexandre Farto aka Vhils to create a series of portraits of local “modern day pioneers” on walls in Berlin. Using explosives to unveil the portraits, Vhils did not only create great murals but also an impressive action sequence with carries the empowering statement “Now is our time”.

(Click through to YouTube to watch in HD and full screen!)

The street murals feature community organizer Fadi Saad, who is working with immigrant teenagers to help them acclimatise to German society, artist duo Various & Gould, photographer Sven Marquardt and Joe Hatchiban, who hosts large outdoor karaoke shows in the city.


– Fadi Saad: Revalerstrasse 99
– Various & Gould: An der Schillingsbruecke
– Sven Marquardt: Postdamer Str. 151
– Joe Hatchiban: Chausseestr. 36

Also check out the Making-of.