Infographic vs. Video

During this year’s See Conference there was an interesting discussion whether facts and figures are better transported via infographic or video. While there obviously is no clear answer to that – the “best” format being dependent on content, audience, situation etc. it is worthwhile to compare the different effects of each format.

Here are two examples in which the same information is presented as infographic and in a video. Choose for yourself:

Obsessed With Facebook
OnlineSchools.org presented this infographic, Alex Trimpe the according motion graphics video:

Obsessed-with-facebook_1e

 


The Billion Dollar Gram / Debtris US

In the second example, both infographic and animation were created by data journalist and information designer David McCandless (Information is Beauftiful):

Billion_dollar_960


Which format do you prefer and why?

Visualizing Friendships on Facebook

Paul Butler, currently intern on Facebook’s data infrastructure engineering team, analyzed the relationships of cities around the world through the eyes of Facebook.

Visualizing data is like photography. Instead of starting with a blank canvas, you manipulate the lens used to present the data from a certain angle.

163413_479288597199_9445547199

Read the whole story behind the creation of the inforgraphic at the Facebook Engineering Blog.