Infographic vs. Video

During this year’s See Conference there was an interesting discussion whether facts and figures are better transported via infographic or video. While there obviously is no clear answer to that – the “best” format being dependent on content, audience, situation etc. it is worthwhile to compare the different effects of each format.

Here are two examples in which the same information is presented as infographic and in a video. Choose for yourself:

Obsessed With Facebook presented this infographic, Alex Trimpe the according motion graphics video:



The Billion Dollar Gram / Debtris US

In the second example, both infographic and animation were created by data journalist and information designer David McCandless (Information is Beauftiful):


Which format do you prefer and why?

Leave your thought